Aaron Maltz

Founder and Head Fitness and Conditioning Coach

From a young age, Aaron Maltz, the Founder of FitLabb, has always aimed to help people and leave the world a better place than he found it. Aaron has very humble beginnings, and his fitness journey began at the age of 14, when he first discovered the gym as a means to helping him overcome a difficult childhood where he was badly bullied. Building himself up through strength training had given him the confidence as well as the mental and physical strength to rise above that difficult time in his life, as he became a natural bodybuilder and a fitness model in his 20’s.  Aaron has since turned this passion for health, fitness, and natural bodybuilding into not only a lifestyle, but a long and successful career as well.

Aaron studied an exercise science program at Rutgers University for nearly 3 years, earning his personal training certification from the American Council on Exercise during this time, and graduated Cum Laude with a bachelor’s of science degree from Montclair State University. Right out of college, he became a middle school and high school teacher, while working afternoons, evenings, and weekends as a trainer. He quickly built his reputation as one of the hardest working and most knowledgeable trainers in his area, which was what helped him to eventually go on to work with several celebrity and pro-athlete clients.

Through pursuing different “career adventures” over the years while also continuing his work as a fitness professional, Aaron noticed the declining professional standards, ethics, information, and quality of services being provided especially in the online fitness space, as the internet and social media had become most people’s new main source of health, nutrition, and exercise information.  This lit a fire under him to get fully back to his roots in the fitness industry, as he saw an opportunity to create something new, different, and much better than what others were doing to not only stop the spread of misinformation that was causing harm, but more importantly, to get back to helping people in the most meaningful, ethical, and honest way to support them in safely and effectively achieving their fitness goals.  Building a scalable online fitness business model that would go well beyond what he could accomplish by working with a much more limited number of in-person clients, while providing a very high quality of service was the obvious answer.  This is the core concept behind the creation of FitLabb.